May 2005
Lodging News: Hilton's Digital Signage
May 2005
Strategy: Interactive Interation: The call to online
For more ONESTOP articles click here.
OMG’s Hotel and Hospitality (H&H) network consists of large-format LCD monitors deployed in hotel lobbies and conference areas. Each monitor, divided into a multi-region display screen, offers a wealth of information including:
- Time and date
- Local and extended weather forecast
- Hotel specific meetings schedule
- Sports and stocks ticker
- Dynamic and captive advertising
The advertising window of the multi-region display screen, which forms the crux of the business model, allows each hotel to promote its restaurants and amenities, while also featuring 3rd party advertising and messaging. Advertisers repurpose television creative or create full-motion Flash advertisements to air on the network. The network's lucrative demographic consists of:
- Age: 35 to 54
- Gender: skewed male
- Education: Post-secondary, working in a professional or managerial capacity
- Household Income: $110,000+
To learn more about media advertising and sponsorship opportunities contact: Michael Gibbons at 416-646-4392 or mgibbons@onestopmedia.com.
Powered By: